Evaluation

Evaluation Brent Mitchell

Brief

The brief I was asked to make an already known brand by unilever and to re-invent it by changing the brand into something that made sense and was feasible this was easy to do as I made the brand brut centre around me I used me as a whole to identify that brut was made for middle aged men in their 30’s and I wanted to rebrand it to a high class younger audience.

My chosen product was brut after shave and in my group we used it as It was the most realistic to do the idea came from me as a person I like to see myself as a smart individual and mature when I need to be and looking on the unilever website the after shave brut stood out to me and I saw that I was towards an older demographics and I wanted to aim it towards a younger demographics

My target audience is younger people aged 18 to 26 who wear smart clothing and take pride in it and the idea is that you can afford expensive clothing and items to accompany it but after shave and deodorant is not a must have but all of the brands smell really bad and are a cheap make like lynx, but with brut skint ’n’ classy edition we went for a nice brand that has been around since the 70’s and is known for smelling great and nice but appealed towards the demographics I belong to and bring may towards it without smelling bad and having a nice brand like brut.

Feedback  

I collected feedback by asking people to watch my advert on YouTube and writing down on a word document what they thought of it the feedback I received was pleasant and things that can be tweaked like any other advert, people wanted me to make the voice over a little more enthusiastic but this isn’t too much of a problem as I am going for a 70’s esc advert where it is cheesy but gets the point across whilst aiming at my male young demographics. Other feedback was to sort out the lighting on some shots as it could be soon to move or know where it was coming from if I was to reshoot the shots I could make it more ambient and still get the point across, my last feedback was to maybe change the music as it doesn’t fit the advert this is another one as it can be changed or taken out but with what there wasn’t much to use when we have to use royalty free music which is generic and mostly bad.

Im 95% sure that the advert about are brut rebranding was able to get the point across as not only is the edition skint ‘n’ classy a massive hint but also the misenscene fits the advert well in telling the main point of the advert but also to help out if viewers aren’t so sure.  People who are like me who dress well and present themselves in a smart manner and cant waste £30 to £40 on a bottle each couple of months can use a cheaper but well-known brand that does the same job can use it without anyone knowing.

Misenscene the scene, there were 2 main places the studio we used as our beginning of the trailer and the bathroom which was our main place where 90% of the advert took place in this was ideal to the story line as the man in the chair played by me is at a boring party when we smells himself as he is bored and has no confidence and he then goes to the bathroom to clear up and brut comes out at him and he feels confident and ready to get what he wants.

Camera the shots we used were basic shots that made me the main character made to look in focus with the audience to be on the same level and not to be in hire position until he puts on the after shave we have a few panning shots and reverse shots when walking through the door and a wonderful close up on my face as the I check myself out in the mirror.

Editing the editing was alright nothing special it got the point across we used basic editing like cuts and moving pieces to fit into chronological order there wasn’t anything special about it to be honest.

Sfx we used some royalty free sound effects to use in the scene where I hit the 2 brands of a hit sound and glass smashing but that was it again nothing special.

I think that to the right audience it can sell very well like what the lynx advert does where it shows the main man getting loads of attractive women where that isn’t what is going to happen